Relationship quality is one of the key elements in helping firms to develop and maintain a\nlasting relationship with their customers. Although the concept of relationship quality is at\nthe core of a rich and varied body of research, its conceptualization is still subject to\ndiscrepancy. The objective of this research work is to shed some light on the components of\nrelationship quality which have an impact on customer loyalty in the parapharmaceutical\nindustry.
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